ANIMATE IT .PRO SERIES
Among other reasons, cache busting is used to provide a more accurate count of the number of requests from users.Ĭampaign : in traditional marketing, a campaign is a series of advertisement messages that share a single idea and theme. This forces the user or proxy to fetch a fresh copy for each request.
In the case of local cache, most computers have both memory (RAM), and disk (hard drive) cache.Ĭache busting : the process by which sites or servers serve content or HTML in such a manner as to minimize or prevent browsers or proxies from serving content from their cache.
ANIMATE IT .PRO SOFTWARE
Short for robot.īrowser : a software program that can request, download, cache and display documents available on the web.īrowser sniffer : software that detects capabilities of the user’s browser (looking for such things as java capabilities, plug-ins, screen resolution, and bandwidth).īuffering : when a streaming media player temporarily stores portions of a streaming media (e.g., audio or video) file on a client pc until there is enough information for the stream to begin playing.Ĭache : memory used to temporarily store the most frequently requested content/files/pages in order to speed its delivery to the user. Bots are used by companies like search engines to discover web sites for indexing.
Two common types of bots are agents and spiders. Typically, a bot is endowed with the capability to react to different situations it may encounter. Behavioral targeting uses anonymous, non-PII data.īot : software that runs automatically without human intervention. Banner dimensions are typically defined by width and height, represented in pixels.īehavioral targeting : using previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment which is used to match advertising creative to users (sometimes also called behavioral profiling, interest-based advertising, or online behavioral advertising). The result is multiple images, displayed sequentially, giving the appearance of movement.īanner : a graphic advertising image displayed on a web page also known as display ads, banner advertisements are a form of graphical ads embedded into a webpage, typically including a combination of static/animated images, text and/or video designed to convey a marketing message and/or cause the user to take an action. This enables users to continue browsing and check-out later or alternately delete these items from the cart.Īnimated gif : an animation created by combining multiple gif images in one file. banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media.Īdd to cart : the user activity of storing merchandise in a virtual shopping cart that the user intends to later purchase from an online e-commerce website. An ad or set of ads for a campaign is often referred to as the creative.
ANIMATE IT .PRO CODE
This specialization enables the tracking and management of advertising related metrics.Īd tag : software code that an advertiser provides to a publisher or ad network that calls the advertisers ad server for the purposes of displaying an advertisement.Īd : for web advertising, an ad is almost always a banner, graphic image, or set of animated images (in an animated gif) of a designated pixel size and byte size limit. (see click-through).Īd server : an ad server is a web server dedicated to the delivery of advertisement.
ANIMATE IT .PRO FULL
Banner ads are a form of display advertising that can range from a static graphic to full motion video.Īd click : the user activity of pressing a navigation button or hitting the enter key on the keyboard on an advertisement unit on a web site (banner, button or text link). Using a centralized ad server enables progress reports on-demand, and updates creative content in one place rather than using multiple servers with different publishers.Ībandonment : when a user leaves a shopping cart with something in it prior to completing the transaction.Ībove the fold (ATF) : a term derived from newspaper print advertising, this means that an ad is placed on a website above the scroll line as the page is viewed before any scrolling occurs in view before scrolling.Īd banner : also known as banner ads, one of the most dominant forms of advertising on the internet. Ad servers also act as a system by which advertisers can count clicks/impressions in order to generate reports, which help determine ROI for an advertisement on a particular web page. 3rd party ad serving : the purpose of ad serving is to deliver ads to users, manage the advertising space of a website, and, in the case of third-party ad servers, provide an independent counting and tracking system for advertisers/marketers.
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